With a large student audience, the challenge wasn't simply attracting users — it was helping them find the right information quickly and continue through the experience without unnecessary friction.
04
LetsUpgrade
At LetsUpgrade, I worked on 12thClass.com, focusing on user experience, research, content flow, and engagement for a platform serving 1M+ users.
The Problem
My Approach
I combined qualitative UX thinking with Google Analytics data to understand where users were engaging and where they were dropping off. I looked at:
- User behaviour
- Navigation
- Content hierarchy
- Engagement gaps
- Drop-off points
- Accessibility
- Conversion opportunities
Low-Fidelity
[ Low-fi wireframe — coming soon ]
Testing information hierarchy before visual design.
Outcome
I collaborated with development and marketing teams to improve navigation, content flow, accessibility, and overall usability, while ensuring that UX decisions remained aligned with business and engagement goals.