LetsUpgrade

With that many students, getting people in wasn't the hard part. Helping them find the right information fast, and keep going without friction, was.

I paired UX review with Google Analytics data to see where students engaged and where they dropped off, looking closely at navigation, content hierarchy, accessibility, and the moments people left.

Working with the development and marketing teams, I improved navigation, content flow, and accessibility, and kept every change tied to the platform's engagement goals.