JavaScript Mumbai needed a stronger and more cohesive digital presence that could communicate its events and community while making it easier for users to discover and register for initiatives.
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JavaScript Mumbai
I work across the digital experience of JavaScript Mumbai, leading website design, visual systems, and digital campaigns. My role sits between UX, visual design, and development, ensuring that the experience feels consistent from the first interaction to registration.
The Problem
My Approach
I started by understanding the different audiences interacting with the platform — attendees, developers, speakers, and the broader community.
I mapped their needs and pain points in FigJam, then translated those insights into information architecture, user flows, and eventually the visual system.
User Journey
Persona→Goals→Pain Points→Journey→Technical Flow→Interface
Low-Fidelity
Before opening Figma, I sketch the experience on paper to explore layouts, hierarchy, navigation, and interactions quickly.
[ Paper sketch ]
Early exploration of the website structure.
[ Low-fi wireframe — coming soon ]
Translating rough ideas into a structured user flow.
Outcome
I went on to build the website experience and supporting design system while creating marketing and campaign assets that generated 700+ registrations in a single week.