Sales teams have plenty of performance data, but data alone doesn't tell a salesperson what to fix or how.
Salespeople need to understand their performance without manually going through calls, goals, and metrics every day.
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Surge
Surge is an AI sales assistant that helps salespeople understand how their day went, see what to improve, and get personalised coaching.
Instead of just showing numbers, it turns performance data into specific feedback.
The Problem
The Solution
Surge brings performance tracking, call analysis, AI feedback, goal tracking, and insights into one experience. The product helps users answer:
How did I perform?→What went wrong?→What can I improve?→What should I focus on tomorrow?
User Flow
Onboarding→Dashboard→Daily Goals→Call Analysis→AI Feedback→Reports→Performance Improvement
A secondary loop allows users to compare performance through leaderboards and progress tracking.
Key Features
- AI-powered performance score
- Call analysis
- Personalised AI feedback
- Daily goals
- Sales performance dashboard
- Reports & insights
- Leaderboards
- Profile & settings
Outcome
The final interface turns dense performance data into simple coaching: a score, visual trends, specific feedback, and clear next steps.