OPUL

UI/UX Designer · OPULConcept · Web Experience · Information Architecture · UI Design

OPUL is a modern banking website for an employee card that covers perks, expenses, benefits, and family spending in one product. The design makes it simple to understand what the card does and decide to get started, through clear navigation and an intuitive experience.

The Problem

OPUL's card does several jobs at once: employee perks, expense management, benefits, and family spending. The challenge was explaining all of that in a few seconds, on a phone as easily as on a laptop, without burying it in a feature list. A visitor needed to quickly answer:

What is this card?→What can I do with it?→How fast can I start?→What do I do next?

The Solution

I built the page around one product and one promise, and gave each section a single job:

The hero says it in one line, “The first Employee Consumer Card”, with the card itself as the centrepiece
A feature grid gives each benefit its own tile instead of a bullet list
Onboarding pairs the promise of activating in under 5 minutes with a real account screen, so the claim feels tangible
Family cards show shared limits as a stack of co-branded cards, so the idea reads at a glance
“Specially forged for you” presents the card as a 3D object a business can picture with its own branding
One next step throughout: Request a Demo
Desktop and mobile layouts designed side by side

User Flow

Homepage→Explore Products→Select Product→Understand Benefits→Compare→Apply / Get Started

Outcome

The result is a banking site that feels clear and trustworthy, and still looks like an institution you'd hand your money to.